History of our Dealership

Construction, or more directly, destruction for Heritage Harley-Davidson began in August, 1995. Somehow, in the space of three months we managed to get the interior of our dealership down to a shell and build it back up to what may be seen today. We had our invitational opening on October 28, 1995. We sold thirteen motorcycles on our official opening day, October 29. We opened our dealership with five staff and managed to get by with that number until Spring. We opened with the philosophy of "doing our utmost to assist customers to enjoy their motorcycling experience."

By the Spring of that year Harley-Davidson had bought 49% of the Buell Motorcycle Company and we made another business plan to become a Buell dealer. The challenge of launching a new motorcycle brand was exciting and educational because it allowed us to sharpen our sales abilities. We were accepted and became Heritage Harley-Davidson/Buell.

As a company we set ourselves a goal of earning the Trev Deeley Award for Dealer of the Year within five years. With hard work and dedicated staff we managed to exceed that goal and achieved the award in three years! We were awarded the Trev Deeley award in 1997, 1998 and then again in 2001. Thats three times in five years!

We continued this pursuit of excellence relentlessly. We guide our staff through educational opportunities and immersion in our team culture to get us all working toward that ultimate goal of exceeding customer yearly updates. We send front end team members to yearly sales, marketing, and display seminars in Vancouver, also, we send groups to Harley-Davidson University for sales and management training.

In 1998, we started contracting with Team Turner Concepts to facilitate an annual team building weekend. We have found this to be very beneficial in keeping our interaction smooth and non-stressful both within and without the confines of the business.

Heritage Harley-Davidson/Buell is a major sponsor of D.R. James Racing, which is the Buell race team which won the #1 plate in 2000. We are also a major sponsor of Welch's Racing which campaigns a top fuel Harley running deep into the 6 second zone at over 200 mph. Our other sponsorship is D&D Racing, a sprint car team that won Rookie of the Year in 1999. Heritage Harley-Davidson/Buell supports various charities including the Canadian Cancer Society, the Effort Society, and the Winifred Stewart Society. We also lend our support to the Head First Foundation which is an organization dedicated to the education and prevention of brain injuries among children. Through our work with the Head First Foundation we became involved with the Twister's Iron Horse Tour, a motorcycle ride that concluded at Heritage Harley-Davidson/Buell in 2000 and 2001.

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